Q: When and why did you start Dear Serendipity?

A: October of 2011. I was searching for a place I could share my aesthetic with the world, and Pinterest just wasn't doing it for me.

Q: What are some of your favorite places to shop?

A: ShopbopEverlaneJoieEquipmentNordstromTory BurchRag & BoneJ.CrewLoeffler RandallGAP.

Q: What are some of your favorite beauty brands?

A: Glossier, Arcona, and OUAI.

Q: Do you have any advice for me? I'm just starting my blog.

A: Be consistent. I see so many people who say they want to start a blog because it's "all fun and games", but treat it like a business if you want it to be one.

Stay true to your voice, always ask (the worst thing they can say is no), only work with brands that you believe in, don't try to do it all, prioritize great writing and photography—it's all about quality over quantity—and have fun!


Q: What do you do for a living?

A: I'm a Collaborations Producer at Collectively, an influencer marketing agency in San Francisco. I also work on Dear Serendipity on nights and weekends.

Q: How would you define your style?

A: Modern, simple, clean, functional.

Q: I'm visiting San Francisco. Do you have any recommendations for me?

A: Breakfast/BrunchJane on FillmoreRose's Cafe, or Park Tavern for Sunday brunch.

LunchPizzeria DelfinaGott's at the Ferry Building, Nopalito.

DinnerNopaOut the DoorA16Wayfare TavernBoulevardZuni CafeDelfinaLocanda.

StayThe FairmontThe Proper, Airbnb.

Shop: Fillmore Street, Serena & Lily's Design Shop + Sacramento Street, Hayes Street, Chestnut Street, Union Street, Reformation, Everlane.

Coffee/Juice/SnacksWrecking Ball coffee on Union Street, Mr. Holmes BakehouseBlue BottlePressed JuicerySugarfina.