Q: When and why did you start Dear Serendipity?

A: October of 2011. I was searching for a place I could share my aesthetic with the world, and Pinterest just wasn't doing it for me.

Q: What are some of your favorite places to shop?

A: ShopbopEverlaneJoieEquipmentNordstromTory BurchRag & BoneJ.CrewLoeffler RandallGAP.

Q: What are some of your favorite beauty brands?

A: GlossierOriginsAvedaHonest.

Q: Do you have any advice for me? I'm just starting my blog.

A: Be consistent. I see so many people who say they want to start a blog because it's "all fun and games", but treat it like a business if you want it to be one. Stay true to your voice, always ask (the worst thing they can say is no), only work with brands that you believe in and that match your style, pick the social media platforms that work for you instead of trying to do it all, prioritize great writing, not just pretty pictures and have fun!


Q: What do you do for a living?

A: I work for ThirdLove! Most of my job revolves around social media, blogging and working with influencers. I also work on Dear Serendipity on nights and weekends.

(Before you ask—yes, it's hard juggling a full-time job and a blog. But I wouldn't have it any other way!)

Q: How would you define your style?

A: Modern, simple, clean, functional, playful.

Q: I'm visiting San Francisco. Do you have any recommendations for me?

Breakfast/BrunchJane on FillmoreRose's CafePark Tavern for Sunday brunch.

LunchPizzeria DelfinaGott's at the Ferry Building, Nopalito.

DinnerNopaOut the DoorA16Wayfare TavernBoulevardZuni CafeDelfinaLocanda.

StayThe FairmontThe Mark HopkinsAirbnb.

Shop: Fillmore Street, Serena & Lily's Design Shop, Hayes Street, Chestnut Street, Union Street.

Coffee/Juice/SnacksWrecking Ball coffee on Union Street, Mr. Holmes BakehouseBlue BottlePressed JuicerySugarfina.